I think Twitter is for pastors much less useful than it is for professors.
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How large church pastors tweet: UPBEAT sermon one-liners, church, book, guest appearance promotion, vacations, sports. Avoid controversial.
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A large church pastor's role is to present polished message via sermon; processing on Twitter results in misinterpretation & thus, detracts.
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Whereas professors find students (who have time and space to process) learn (even conservative ideas) best by reflecting on controversy.
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Pastors are wary of Twitter detracting from main message; for professors it is a great source of current examples for engaging students.
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Andy Rowell @AndyRowell